Young Promoters

Young Promoters enables children and young people to become decision makers. The project, now in its 18th year, harnesses their creativity, imagination and entrepreneurial talent. We support them to transform their school or college into a venue for a professional touring theatre or dance show. Over 6-8 weeks, they learn what goes on behind the scenes and learn about careers in the arts. They choose the show, decide the ticket prices, promote the show to their local community, sell home-made refreshments and show people to their seats on the night. It’s their event, with all the responsibility that entails!

“Without opportunities such as these the students who took part in the Young Promoters scheme would never have had an opportunity to work on a large project, take on the roles they have or ever be given this level of responsibility. It is a fantastic structure to offer students real life experience of jobs within the arts that are hidden and expose the diversity of talents that are needed behind the scene.”

– Teacher feedback, Colton Hills Community School, Wolverhampton

How do we support Young Promoters? 


Young Promoters are provided with full training and work through a comprehensive handbook that helps them plan and reflect on the process. We also run behind-the-scenes tours of local theatres, creative workshops and educational materials. Much of the work ties into the national curriculum, as well as developing essential life skills, including collaboration, communication, budgeting and decision-making.

How can I get involved? 


If you’re a teacher or youth leader based in the Black Country, please get in touch – we’d love to hear from you and see if we can work together. Call 0121 533 7129 or email

You can also support our Young Promoters’ shows by buying a ticket and cheering them on. You can also donate to help us reach more young people.